I am surprised by how much sex I have had in my life that I didn’t want to have. Not exactly what’s considered “real” rape, or “date” rape, although...”
Wold you be shocked?
Toning, tightening, lengthening, shaping, cinching, leaning, sculpting, chiseling etc. = marketing words. For the most part when you hear them, they ALL mean gaining muscle and losing fat. All of them. (in other cases, they are just lies, lol). We also prefer the term “lean muscle” to plain old “muscle”, but the term lean isn’t necessary. That’s a marketing thing too. (add “sexy” and bam! People love “sexy” lean muscle).
This image didn’t always piss me off. And others like it didn’t always piss me off. I was used to seeing them, hearing the rhetoric, and was deeply subscribed to the belief that it was normal & appropriate to motivate women this way.
In an industry where it’s often hard to get women to hop on the resistance train, encouraging them with reminders that it’ll turn them into ridiculously hot amazon women seems to work. Women respond to it and if it gets them squatting, the ends justify the means, right? (No. Not right, but we’ll get to that).
Clearly, I don’t feel the same way now. Body love epiphanies and tipping points will do that to you. But if you’re still where I was, and think these images are harmless, here’s some reasons you might want to rethink them.
First, let’s explore “The Making Of A Pro-Squat Fitspo Image For Women”.
A. Find pictures of bootylicious booties, usually headless. If said images aren’t already headless, cut the heads off. Zoom in on booty.
B. Place the words “squat” or “deadlift” all over them. If possible, accompany by a statement (implied or explicit) that those two exercises will make your booty RIDIC HOT, just like the headless girls in the image. Make said booty as sexually explicit as possible by showcasing it in underwear or booty shorts.
C. To really drive the point home, give the comparison treatment: showcase another smaller, flatter booty, (also headless) and dub said booty the ‘BAD non-squatty, non-deadlifty” booty Just another visual, to make sure you know the difference between a good butt and a bad butt.
D. If true fear or shame is what you’re after, apply a hefty dose of “men prefer women who squat, because of course” and duh, you want a hot booty to impress the fellas. The more implications that your ability to be attractive to men depends on squats, the better.
I thought this TED Talk was insightful, refreshing and incredibly candid. Cameron is eloquent, provides shockingly ‘real’ talk about the illusion of beauty, modelling, and self-esteem. She also shares some of her own images, both real life and covers, to show how much goes in to the photographs we see everyday.
Excerpt from TED blog.
“I always just say I was scouted, but that means nothing,” Russell says in her talk. “The real way I became a model is that I won a genetic lottery, and I am a recipient of a legacy. For the past few centuries, we have defined beauty not just as health and youth and symmetry that we’re biologically programmed to admire, but also as tall, slender figures with femininity and white skin. This is a legacy that was built for me, and that I’ve been cashing in on.”
In this talk, Russell delivers two powerful messages: First, that young girls who dream of being a model should think of it like they would winning Powerball—something to shoot for, but “not a career path.” Second, Russell takes on the tendency to think that life would be better and easier if we were more beautiful. Russell’s response: “If you ever think, ‘If I had thinner thighs and shinier hair, wouldn’t I be happier,” you just need to meet a group of models. They have the thinnest thighs and the shiniest hair and the coolest clothes and they are the most physically insecure women, probably, on the planet.”
But Russell has another point she wants to convey too. While many bemoan the use of Photoshop for making models look thinner and imperfection-free, Russell says that this is just the tip of the iceberg. To hear more about how the image of sex appeal is carefully constructed from the ground up, watch her bold talk. And after the jump, pay attention as Russell shares the reality behind some of her sexy images.
This is the very first photo that Cameron Russell ever took as a model, shot for the magazine Allure in 2003, when she had just turned 16. Yes, she may look like the beacon of femininity. But she hadn’t so much as gotten her period yet. To hammer the point home of just how young she was at the time, she’s contrasted the image with a bathing-suit shot of her with her grandma, taken just a months before.
Russell looks like a siren in this red bikini. Despite looking well into her 20s in the image, she was just a teenager when the photo was taken. For argument’s sake, here’s a photo of her on the beach with a friend taken the same day. Her look: polka-dotted innocence.
Another illustration of how young Russell was as she embarked on her early modeling career—in this shot, she looks beautifully brooding in a shot for French Vogue. However, she was giggly at a slumber party just days before.