Read more below. Thoughts? Would you shop at a “past due” grocery store?
New grocery store and restaurant to sell only food that passed its best-before date, but is still perfectly fine to eat
Coming soon: A grocery store and restaurant that sells only food that has passed its sell-by date.
The Boston-area outlet will offer fruits, vegetables and prepared dishes made from food that is past its prime, but still perfectly fine to eat. It is the brainchild of Doug Rauch, the former president of American grocery store giant Trader Joe’s, and slated to open next spring.
But even as a new report from Harvard University finds that best-before labels are often misinterpreted, routinely damning safe and tasty food items to the dumpster, experts say the initiative might be a tough sell to the modern grocery shopper — even those in the lower income bracket that The Daily Table project is targeting.
“We have become, as a society in developed countries, paranoid about our food — paranoid about the perfect nature of it and paranoid about the safety of it,” said Martin Gooch, the CEO of Value Chain Management International, an Oakville, Ont., based company that helps agricultural and food businesses achieve long-term profit and environmental sustainability.
While our parents or grandparents may have relied on the actual look, taste and smell of a forgotten cup of yogurt to determine its safety and freshness, younger generations may be more inclined to rely on the often conservative estimate on the label. (Photo: Ian Waldie/Bloomberg)