Fit Villains: Selfish, Shameless, Sassy, Fitness.

It should. In fact, it’s considered revolutionary amongst advertisers.

Wanna know why?

Because of that little red dot. That little, tiny, teeny-weeny dot.

In a world where little girls grow up thinking that their periods should be blue-liquid, happy-filled times with lots of spinning & belly laughs, that little red dot is a breakthrough. It’s the first feminine hygiene ad to “accurately” portray your period. Or at least the first to not pretend that we all bleed blue liquid.

Now, we all know that this pic nowhere near represents an accurate period. Where’s the spill over? The clumps? The stringies? In fact, the dot could easily be mistaken for a pin prick and not your monthly body-flushing. But in a world where conventional advertising has put our monthly cycles to shame and convinced us that blue viles of liquid are the norm, this is bloody brilliant.

Always has taken a giant leap with that little red dot. It’s the first advertisement of its kind to use the color red in a feminine hygiene ad. The first. Isn’t that weird? And it’s garnering praise from pretty much everyone. Ads like this might change the landscape of pad-ads.

Impact: Am I pleased with the direction of this kind of advertising? Yup. Am I blown away by the ad itself? Not really. It’s just a dot. A red dot, but still a dot. Yet, I prefer this ad in all its minimalistic bloody glory to ads with women jumping, spinning and laughing while on their periods. I mean, honestly ladies. No one does that, do they? No one sober at least.

So now I pass this to you. What do you think about the ad? Mindblowing, a small step in the right direction or nothing special? Weigh-in!