Think it’s all about willpower? Think again!
Like everything else in our marketing savvy world, there are tricks & techniques that supermarkets use to keep us buying what’s on their shelves and WAY more of it than we intend to. Michael Pollen of Nourish Life explains some tricks below and how you can avoid the traps.
Everything from the music (BPM), to the location of products on the shelves to the layout of the store is designed to get you to buy as much as possible before you leave.
Milk is usually located farthest away from the door - meaning you need to pass more things before you reach it.
More profitable items are generally found at eye level; less profitable items (and usually less processed foods) are located at the top & bottom. Think of packaged cereals.