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To be perfectly honest, I LOVED this commercial (and it totally brought me to tears).

It’s refreshing to see the ‘start’ of someone’s journey instead of the end and I was fist pumping long after it aired. Anyone who’s ever had to overcome obstacles to get to where they want to be knows what it’s like when it’s ‘hard’. When you’re not the ‘fastest’. When every step feels like a mile. I think a lot of people can relate to this ad, and it’s a refreshing break from Nike’s usual fitspo.

But some are questioning whether or not Nike is exploiting Nathan (the 12 year old in the ad) and there’s been a fair share of trolls making fat shaming comments on YouTube (adults making fun of a 12 year old. Well done assholes). I guess it’s how you choose to see it that really matters.

I just love Nathan. I think he’s ‘great’. I choose to see this ad as motivational and inspiring. :)

Thoughts? Love the ad? Hate the ad?

  1. life-lifting-liberty reblogged this from fitvillains and added:
    is quite inspiring...younger generation. Its a call...obese...
  2. dear-god-lemon reblogged this from fitvillains
  3. tomytailfin reblogged this from fitvillains and added:
    I loved this ad.
  4. illeatuupiloveuso reblogged this from fitvillains
  5. itsajarofjam reblogged this from fitvillains and added:
    wonderful. My mom...always joke around and say...we’d...
  6. kelseyoneire reblogged this from fitvillains and added:
    This is beautiful.
  7. my-journeyto-fitness said: I personally love the ad, I found it so inspiring the first times I saw it - I had no idea people were making fun of this kid, that is the worst kind of shame ALL of us should feel as a society - every damn one of us has/is there at sometime and most don’t do a damn thing…
  8. memento-mmori said: oh my goodness that’s the first time i’ve seen it. that is AMAZING. i’m so motivated/inspired by that. shame on those who try to take something truly “great” and belittle it.
  9. disposable-me said: AWESOME.
  10. getzfitz said: Exploitation because adults are making fun of him? That’s not what exploitation is. Making fun of a fat person trying their fucking hardest and showing the world anyone can do anything isn’t exploitation, it’s being a douche.
  11. fitnessforfabulous reblogged this from fitvillains
  12. liftingtillfit reblogged this from fitvillains
  13. brookeburps said: i absolutly love this. i’m at the start of my journey and probably only run slightly faster than nathan. it motivates me. if he can do it, i can and will do it.
  14. joyisfoundinthemorning reblogged this from fitvillains
  15. turnallthelocks said: absolutely love it.
  16. happyhealthyelyssa reblogged this from fitvillains
  17. pnwjenni said: LOVED IT. Nike hit it out of the park. The message: ‘you’re never too ANYTHING to DO ANYTHING’. Perfection.
  18. bi0nicbeauty said: it was a very touching commercial i LOVED it.
  19. mallwalk4lyfe said: I had some tears too! I think it’s AWESOME. Very motivational.
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